Wrangling with words

Articles about writing, editing and improving content

  • In a Word – book review

    By Dan Kaufman on July 23, 2015
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    There are so many wondrous words in the English language. Words that fill your mouth and exercise your tongue, such as:

    – marmoreal (an adjective meaning like marble, cold, white, smooth)
    – verklempt (Yiddish for overcome with emotion)
    – cacography (bad spelling or handwriting).

    So how do you find the right one? …

  • Why long headlines work well online (and print headlines often don’t)

    By Dan Kaufman on July 15, 2015
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    When Vincent Musetto (who wrote the infamous headline Headless Body in Topless Bar for the New York Post) passed away, Media Watch ran a segment on why headlines are changing online and asked for my opinion.

    The problem, however, is that Media Watch were only able to run a three second quote when the answer is far too long and complicated for that. So, in order that I can sleep at night by finally giving the full answer, here’s the main reason: …