The Dealing with Grumpy Editors book chapters are:

  1. Understand your editor – This explains what editors do and how they work. After all, the better you understand editors, the more likely your pitches to them will succeed.
  2. Calling an editor – Tips on what to do – and what not to do – when you’re trying to pitch a story to an editor or following up a release.
  3. How to write press releases that won’t get deleted – Learn how to make headlines stand out, what information is crucial on a release, see a sample press release that’s effective and find out what you should and shouldn’t put into a release.
  4. What kind of stories do editors want? – What grabs our interest – and what doesn’t.
  5. Dealing with freelancers and other journos who you may not think are important (but are!) – PR often deal very differently with staff journalists and freelancers than they do with editors. This chapter gives tips on common mistakes.
  6. Handling bad publicity – PRs are meant to be good at crisis management yet often fail to improve bad situations (and sometimes make them worse). Here are some editor’s tips on damage control.
  7. Make the most of your website – What journalists need to find on websites, why they go to websites and how to improve the experience from an editor’s point of view.
  8. What not to do at press functions, launches, lunches and junkets – This looks at everything from what does and doesn’t work when giving press functions to the ethics and obligations of giving and receiving gifts and other freebies.
  9. Dealing with social media and bloggers – An alternate take on social media marketing and how social networking sites can help and hinder PR.
  10. Interviews (or how to give good quote) – This looks at the different ways in which interviews are conducted, the common mistakes people make and how you can come across in a better light to a journalist.
  11. Final thoughts on how PR should evolve – The PR, marketing and publishing myths that need to be debunked.