Writing for the web course – staff training and public workshops

Learn how to write clear and compelling online content

People are ruthless online – if you don’t grab their attention within 10 seconds, they’re gone.

Taught by a former Sydney Morning Herald editor, this writing for the web course covers:

  • why people read differently online
  • writing short and snappy sentences
  • creating persuasive headlines, intros and body copy
  • using links, bullet points and subheads properly
  • structuring copy to improve readability
  • search engine optimisation (SEO) writing tips
  • writing in plain English to make complex information easier to read
  • Web Content Accessibility Guidelines (WCAG 2.0).

Staff training customised for you

This writing for the web course can be taught at your office anywhere in Australia or New Zealand.

It can also be customised to cover the topics relevant to you, such as:

  • writing for intranets
  • email marketing and newsletters
  • writing online ads
  • social media
  • blogs and content marketing.

This is a fun and practical course filled with plenty of writing exercises.

Handbooks and certificates will be given to each participant.

Ask for more information

Public writing for the web workshops

My public short course in North Sydney on 28 June has now sold out.

However, there are still seats available for my three-day writing course in Melbourne. This is a more in-depth workshop that looks at writing a wide range of copy, from news to features, and covers writing for all mediums.

I will also be teaching one-day writing for the web workshops in both Sydney and Melbourne in October. Register your interest for them now.

One-on-one web writing training

Personalised one-on-one sessions are also available. These allow me to focus on the specific online writing skills you want to build – whether it’s writing for SEO or improving your email newsletters.

Contact me to find out more.