Using clichés will suck the life out of your writing
By Dan Kaufman on January 14, 202400Have you got the word “passionate” in your LinkedIn profile? The odds are you do – almost everyone does.
Using clichés in your writing is certainly easy – but it also makes you sound like everybody else. Here’s why:
Don’t sell the steak (or sausage), sell the sizzle
By Dan Kaufman on January 7, 2024If you work in marketing, you may have heard people say “don’t sell the steak, sell the sizzle” (though some people say sausage instead of steak). So what does this meat-obsessed saying mean?
Why transparency is crucial when managing a crisis
By Dan Kaufman on December 1, 2023You’d never leave someone in the dark if you thought highly of them: and so every time an organisation doesn’t give updates on a situation, it shows how little they care.
Why curiosity will make you a better writer
By Dan Kaufman on November 8, 2023Whether you’re writing a feature story or a business report, there’s one key characteristic that will make you stand out from other people: curiosity.
Why you should never, ever use AI to write your content. Ever.
By Dan Kaufman on July 29, 2023There are two reasons why using AI to write anything is a bad idea: