Improve the way you communicate
Customised training and coaching by former Sydney Morning Herald editor and journalist Dan Kaufman.
Media training
Crisis comms and media training for CEOs, leaders, spokespeople, PR and marketing professionals.
Writing and editing workshops
Make every word count. Practical courses on business writing, sub-editing, writing for the web and more.
Communications skills coaching
Become more confident and persuasive. Public speaking and communications training for leaders.
You're in good company:






“Dan’s workshop provided some really important insights into how the media works and his training is accessible and engaging. I am hoping to attend another workshop in the future and would 100% recommend to anyone working in comms whether you’re a beginner or need a refresher.”
Lauren Conron
National Library of Australia
“Your media training session was exceptional in the sense that it was tailored to my innate style of communication. That in itself ensures effective communication, ensuring clarity of my messaging and higher degrees of engagement by the target audience.”
George Gadallah
CEO of Princeton Financial Services
“Dan developed a great tone of voice guide for us filled with practical tips and examples based on our own writing – and then ran a training session to show our staff how to make the most of it.”
Nadine Redmond
Screenwest
“The workshop was incredibly engaging. I enjoyed the workshopping activities, especially Dan’s encouragement. It was great to see examples from our council’s website – especially what worked and what could be improved.”
Taryn Kennedy
Penrith City Council
“I’ve had similar training before, this workshop was the best of them. I enjoyed the interaction, informal presentation and Dan's anecdotes. The first-hand experience from a professional journalist is very valuable.”
Nicole Brackenreg
Department of Education, Queensland
“I would recommend the sub-editing and proofreading course to anyone working in media, regardless of skill level. As an editor, I enrolled to brush up on the essentials but I ended up learning a great deal about grammar, punctuation and even editing, that I had never heard articulated before. Dan is a fantastic facilitator and the course was practical and engaging.”
Danielle Gay
Gritty Pretty
“Dan provided a lot of helpful tips to improve my public speaking. I felt comfortable to try new techniques, which built confidence. Dan adapted our sessions to work on specific things I wanted to achieve.”
Nicole Barwick
“Dan was a wealth of knowledge and has done a fantastic job of shaking up our team’s approach. I feel confident that we will put these learnings into practice.”
Phoebe Angelatos
ACT Emergency Services Agency
“Loved the honesty and transparency – refreshing for someone to tell us how it is. Definitely trust your knowledge and insight given your journalism background!”
Jayda Galvin
FleishmanHillard PR
“I was able to put the lessons into practice straight away and our electronic newsletter open rates have already increased!”
Jane Phillips
“Entertaining and informative. It was the best writing for the web workshop I’ve ever been to.”
Janine Van Den Tillaart
Macquarie University
“Dan’s thoughtful, practical advice helped me to refine my website and improve my SEO. It was easy to implement and made a big difference to the bottom line.”
Matthew Young
Director, Melbourne Meditation Centre
“I loved this workshop and Dan’s pragmatic approach. It’s given me a lot to consider in my work and personal communications. Thank you for making this topic fun.”
Kim Mathews
Central Coast Local Health District
“Would happily recommend to journalists, editors and sub-editors. Dan knows his subject and this info needs to be passed on to every media participant.”
Darren Snyder
Money magazine
“Dan has improved both our website copy and the SEO of our course browser considerably.”
Peter Coppola
ACU
“This sub-editing and proofreading webinar is easily the best PD I have ever done. The webinar was practical, relevant, interactive, enjoyable and well-paced. Dan is an engaging facilitator who is really generous with both his knowledge and resources.”
Michelle McDonald
Director of News, Anglican Church Southern Queensland
“I’ve done a few writing workshops in my career and this was the best.”
Tara D’Souza
ACCAN
“Dan did a superb job in engaging the whole group. I have attended a few workshops from other providers over the years and this was by far the best session. I learnt so many great tips and tricks and I have already started implementing changes to our intranet and newsletter.”
Carol McLoughlin
Fujitsu
“The course was very insightful. I found myself restructuring my pitches and releases today. Thank you.”
Bella Temelkovski
Sweaty Betty PR
“Dan was fantastic, delivering the workshop in an easy-to-follow way. Dan generously answered our questions and provided great insights from his professional life. I’m looking forward to implementing the techniques.”
Katherine
CropLife
“Dan is an excellent presenter. The material was engaging and easy to understand. I will be incorporating his advice into everything I write from now on.”
Tessa Pelle
Sydney Opera House
“This media law workshop was really useful and engaging. It covered such a wide range of topics in depth, they were relevant to the whole team. The presenter was lovely, really knowledgeable and passionate. The handout was extensive and greatly appreciated. Thanks!”
Alana Young
Hardie Grant
“Absolutely loved how practical the sessions were and I’ve been able to immediately put the lessons learned into practice. It was an enjoyable experience.”
Stevie Bal
Bunnings
“Enjoyable workshop – Dan is a great presenter/teacher. It was amazing to find out how much I did and didn’t know.”
Jamie Williamson
Rainmaker Group
“Great content and very helpful to everyone. The way you engaged everyone made them feel happy to contribute and easily get responses.”
Amanda Manwaring
Department of of Transport and Main Roads
“Really good refresher workshop. Helped to clarify often-made grammatical errors and simplify concise writing habits.”
Rebecca Sands
Knight Frank
“Dan provided insightful and inspirational leadership in guiding AOA through the social media maze. Dan has a wonderful ability to communicate and connect and was instrumental in initiating AOA’s presence on social media. I would highly recommend Dan for his sharp intellect, concise expression and powerful strategic and tactical insights.”
Adrian Cosenza
CEO of AOA
“I learnt so much from this workshop. Your teaching style and passion for writing is inspiring. Thank you.”
Peter Emptage
“Dan has improved our website and SEO significantly.”
Alexandra Macaulay
ACU
“Thank you for a fantastic learning experience. It was great to learn so many new things. I will be a much better writer because of today.”
Andrew Hill
The Salvation Army
“Very engaging. I loved the sense of humour – makes it interesting.”
Peta Cooper
NSW Health Pathology
“I wish our entire organisation could attend this class!”
Scott Alexander
City of Boroondara