Website content strategy

You might still be wondering how, exactly, I can help you improve your site.

Depending on your situation and what you need, I can:

Improve your information architecture

Most people agonise over what should go into their navigation menus, and how their website should be organised – and that’s fair enough. The way your site is structured is crucial. I can help you sort out what would work best for your users.

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Make your site easier to use

It’s easy to judge a site based on how it looks – but what’s more important is how easy to use it is. Usability (often referred to as UX) is all about understanding your users, what they need and how they use your site. A lot of common website trends (including pop ups and long scrolling sites) cause more harm than good. I can identify key problems and show you how to fix them.

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Explain how to write for the web

Make your writing more compelling, persuasive and easy to read.

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Fine-tune your search engine optimisation (SEO)

Improving SEO, whether it’s for Google or AI search, is easier – and faster – than most people realise. You don’t need to pay an agency a quarterly fee to regularly do it for you. Instead, I can teach you the basics so you can easily and quickly do it yourself in a way that suits your business.

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Fine-tune your marketing and content strategy

What often happens when I help people improve their site is I also end up honing their marketing strategy. This often involves their content marketing mix, what kind of articles they need to publish (and how often), and how to approach their email newsletters and social media.

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Improve your call to actions and help your users complete their tasks

When people go to your site, they do so to complete a task. On the other hand, you have your own goals – and call to actions. An effective site takes both you and your audience into account: which is where I can help.