Articles about writing, editing and improving content

  • How to write in the active voice

    By Dan Kaufman on August 20, 2025
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    Writing in the active voice is key to making your copy sharper and easier to read. Yet although many have heard about it, there’s a lot of confusion about what it means – even amongst professional writers and editors.

    Some think it’s about tone or style; others think it’s about tense.

    This article explains why it’s important and how to use it – in addition to explaining why there are also times when passive voice might work better.

  • Why you should use the dash (even if AI uses it too)

    By Dan Kaufman on May 12, 2025
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    The dash is a crucial punctuation mark, which is why AI uses it – and so should you.

  • Professional-sounding words such as outcomes, engagement and stakeholder are awful – and here’s why:

    By Dan Kaufman on January 14, 2025
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    Business writing is filled with abstract words such as stakeholder and outcomes – so much so, we now take them for granted. The problem is, they’re so vague they don’t paint a specific picture. Here’s what you should do instead:

  • Five words and phrases you can (usually) delete from your writing

    By Dan Kaufman on October 5, 2024
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    Less is often more – especially when it comes to writing. Here are five easy ways you can tighten your copy without losing any meaning:

  • 5 media law issues you ought to know in Australia

    By Dan Kaufman on June 25, 2024
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    An editor once told me you’re not a real journalist until you get your first lawsuit. That was 20 years ago and although he was (probably) joking, I perversely liked the sentiment. After all, great journalism is all about keeping the bastards honest – and it’s hard to do that without ruffling feathers. The fact that a defamation suit turns your life to hell was a detail that escaped me in my youth.

    These days I’m older, possibly wiser, and certainly more wary. After all …