Why you should never, ever use AI to write your content. Ever.
By Dan Kaufman on July 29, 202303There are two reasons why using AI to write anything is a bad idea:
Why less is more when it comes to word counts, column widths, paragraph sizes and article lengths
By Dan Kaufman on February 24, 2023No one wants to read a huge block of text – which is why limiting your word counts, column widths and paragraph lengths is key. Here are some recommendations:
The problem with using elegant variation to avoid repetition
By Dan Kaufman on September 4, 2022Most writers have a fear of repeating words – and so they’ll strive, in often ludicrous ways, to come up with synonyms and alternate descriptions. This is called elegant variation – but it’s often anything but elegant.
Why turning verbs into nouns is often – but not always – a bad idea
By Dan Kaufman on April 10, 2022Turning verbs into nouns is called nominalisation – such as when you change decide into decision. Doing this can either improve your writing or sap the energy out of it, as this article explains:
Proofreading cheatsheet and step-by-step guide
By Dan Kaufman on December 12, 2021We often don’t spot mistakes while proofreading because our minds know what we want to say – which is why a proofreading cheatsheet and guide can help. You can download them here:
