Articles about writing, editing and improving content

Every sentence needs a subject and a verb – and the stronger your verb, the stronger your sentence will be.

This article explains how to choose the right verb:

Do you know the difference between exalt and exult? Or fewer and less? If not, you’re not alone.

One solution is to read Word to the Wise by Mark Broatch – it’s an easy to read (and occasionally amusing) book that untangles the mix-ups, misuse and myths of language.

This article contains some examples from the book:

A down-to-earth guide for PR, marketers and small businesses on how to pitch stories to the media.

Written by a former magazine and newspaper editor, this easy-to-read book provides tips on what to do (and what not to do) – from how to write great press releases to how to call an editor.

There are times when I think that maybe, just maybe, the world is completely unhinged.

I think like this when a driver does a U-turn in front of me on an eight-lane highway.

I think like this whenever I read the political news.

And, recently, I’ve begun to think like this whenever I look at my inbox …

We all use superlatives, even if we don’t know the term.

A superlative is a fancy way of saying something is the absolute best it can be – typical examples are most, best and fastest.

Donald Trump uses them in almost every sentence – a good writer should never use them except if they can be proven.