How to write in the active voice
By Dan Kaufman on August 20, 202504Writing in the active voice is key to making your copy sharper and easier to read. Yet although many have heard about it, there’s a lot of confusion about what it means – even amongst professional writers and editors.
Some think it’s about tone or style; others think it’s about tense.
This article explains why it’s important and how to use it – in addition to explaining why there are also times when passive voice might work better.
Why you should use the dash (even if AI uses it too)
By Dan Kaufman on May 12, 2025The dash is a crucial punctuation mark, which is why AI uses it – and so should you.
Professional-sounding words such as outcomes, engagement and stakeholder are awful – and here’s why:
By Dan Kaufman on January 14, 2025Business writing is filled with abstract words such as stakeholder and outcomes – so much so, we now take them for granted. The problem is, they’re so vague they don’t paint a specific picture. Here’s what you should do instead:
Five words and phrases you can (usually) delete from your writing
By Dan Kaufman on October 5, 2024Less is often more – especially when it comes to writing. Here are five easy ways you can tighten your copy without losing any meaning:
5 media law issues you ought to know in Australia
By Dan Kaufman on June 25, 2024An editor once told me you’re not a real journalist until you get your first lawsuit. That was 20 years ago and although he was (probably) joking, I perversely liked the sentiment. After all, great journalism is all about keeping the bastards honest – and it’s hard to do that without ruffling feathers. The fact that a defamation suit turns your life to hell was a detail that escaped me in my youth.
These days I’m older, possibly wiser, and certainly more wary. After all …