- By Dan Kaufman on August 22, 2018
A down-to-earth guide for PR, marketers and small businesses on how to pitch stories to the media.
Written by a former magazine and newspaper editor, this easy-to-read book provides tips on what to do (and what not to do) – from how to write great press releases to how to call an editor.
- By Dan Kaufman on July 10, 2018
There are times when I think that maybe, just maybe, the world is completely unhinged.
I think like this when a driver does a U-turn in front of me on an eight-lane highway.
I think like this whenever I read the political news.
And, recently, I’ve begun to think like this whenever I look at my inbox …
- By Dan Kaufman on May 24, 2018
We all use superlatives, even if we don’t know the term.
A superlative is a fancy way of saying something is the absolute best it can be – typical examples are most, best and fastest.
Donald Trump uses them in almost every sentence – a good writer should never use them except if they can be proven.
- By Dan Kaufman on March 18, 2018
Most people have no idea that a dash is not the same as a hyphen – which is unfortunate, as a dash is an easy and effective way to add a pause into your writing …