Articles about writing, editing and improving content

  • Word to the Wise – a guide to avoiding word mix-ups

    By Dan Kaufman on December 2, 2018
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    Do you know the difference between exalt and exult? Or fewer and less? If not, you’re not alone.

    One solution is to read Word to the Wise by Mark Broatch – it’s an easy to read (and occasionally amusing) book that untangles the mix-ups, misuse and myths of language.

    This article contains some examples from the book:

  • Dealing with Grumpy Editors – a book about pitching to the media

    By Dan Kaufman on August 22, 2018
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    A down-to-earth guide for PR, marketers and small businesses on how to pitch stories to the media.

    Written by a former magazine and newspaper editor, this easy-to-read book provides tips on what to do (and what not to do) – from how to write great press releases to how to call an editor.

  • Why email automation can backfire

    By Dan Kaufman on July 10, 2018
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    There are times when I think that maybe, just maybe, the world is completely unhinged.

    I think like this when a driver does a U-turn in front of me on an eight-lane highway.

    I think like this whenever I read the political news.

    And, recently, I’ve begun to think like this whenever I look at my inbox …

  • Why you should avoid superlatives and hyperbole in your writing

    By Dan Kaufman on May 24, 2018
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    We all use superlatives, even if we don’t know the term.

    A superlative is a fancy way of saying something is the absolute best it can be – typical examples are most, best and fastest.

    Donald Trump uses them in almost every sentence – a good writer should never use them except if they can be proven.

  • Why a hyphen and a dash are not the same – and why a dash is easier to use than a semicolon

    By Dan Kaufman on March 18, 2018
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    Most people have no idea that a dash is not the same as a hyphen – which is unfortunate, as a dash is an easy and effective way to add a pause into your writing …