- By Dan Kaufman on April 10, 2022
Turning verbs into nouns is called nominalisation – such as when you change decide into decision. Doing this can either improve your writing or sap the energy out of it, as this article explains:
- By Dan Kaufman on October 12, 2021
A typo isn’t just a typo. It’s a sign people don’t care enough, which usually means there are going to be other mistakes – as this tragic tale of a delayed sandwich maker shows.
- By Dan Kaufman on July 26, 2021
If we spoke to our friends the way most people write at work, we wouldn’t have those friends for long. A lot of business writing is borderline absurd – but it doesn’t have to be that way. This article shows how to make your business writing clear, simple and effective:
How to write a great tone of voice guide (and what the difference is between that and a style guide)By Dan Kaufman on June 7, 2021
Here are 5 key tips to make your tone of voice (TOV) guide more effective: