Five words and phrases you can (usually) delete from your writing
By Dan Kaufman on October 5, 202400Less is often more – especially when it comes to writing. Here are five easy ways you can tighten your copy without losing any meaning:
5 media law issues you ought to know in Australia
By Dan Kaufman on June 25, 2024An editor once told me you’re not a real journalist until you get your first lawsuit. That was 20 years ago and although he was (probably) joking, I perversely liked the sentiment. After all, great journalism is all about keeping the bastards honest – and it’s hard to do that without ruffling feathers. The fact that a defamation suit turns your life to hell was a detail that escaped me in my youth.
These days I’m older, possibly wiser, and certainly more wary. After all …
There are three ways you can use a comma – but only one is recommended
By Dan Kaufman on May 10, 2024Commas should be easy to use – and yet everywhere I look they’re being horribly abused. Sometimes they’re in places they have no business in; other times they’re missing. This plain English guide says everything I wish my school teachers had explained to me:
Using clichés will suck the life out of your writing
By Dan Kaufman on January 14, 2024Have you got the word “passionate” in your LinkedIn profile? The odds are you do – almost everyone does.
Using clichés in your writing is certainly easy – but it also makes you sound like everybody else. Here’s why:
Don’t sell the steak (or sausage), sell the sizzle
By Dan Kaufman on January 7, 2024If you work in marketing, you may have heard people say “don’t sell the steak, sell the sizzle” (though some people say sausage instead of steak). So what does this meat-obsessed saying mean?