Articles about writing, editing and improving content

  • Why email automation can backfire

    By Dan Kaufman on July 10, 2018
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    There are times when I think that maybe, just maybe, the world is completely unhinged.

    I think like this when a driver does a U-turn in front of me on an eight-lane highway.

    I think like this whenever I read the political news.

    And, recently, I’ve begun to think like this whenever I look at my inbox …

  • Why you should avoid superlatives and hyperbole in your writing

    By Dan Kaufman on May 24, 2018
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    We all use superlatives, even if we don’t know the term.

    A superlative is a fancy way of saying something is the absolute best it can be – typical examples are most, best and fastest.

    Donald Trump uses them in almost every sentence – a good writer should never use them except if they can be proven.

  • Why a hyphen and a dash are not the same – and why a dash is easier to use than a semicolon

    By Dan Kaufman on March 18, 2018
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    Most people have no idea that a dash is not the same as a hyphen – which is unfortunate, as a dash is an easy and effective way to add a pause into your writing …

  • How to write email preview and preheader text

    By Dan Kaufman on February 16, 2018
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    Email preview text (often called the preheader) is so important it can make the difference between someone opening your email or ignoring it. This article explains what it is and how to write for it.

  • How to use commas correctly

    By Dan Kaufman on January 19, 2018
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    Commas should be easy to use – after all, their purpose is to reflect how we speak – and yet everywhere I look they’re being horribly abused. Sometimes they’re in places they have no business in; other times they’re missing. As such, this is a plain English guide that says everything I wish my school teachers had explained to me: