Articles about writing, editing and improving content

  • Five words and phrases you can (usually) delete from your writing

    By Dan Kaufman on October 5, 2024
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    Less is often more – especially when it comes to writing. Here are five easy ways you can tighten your copy without losing any meaning:

  • 5 media law issues you ought to know in Australia

    By Dan Kaufman on June 25, 2024
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    An editor once told me you’re not a real journalist until you get your first lawsuit. That was 20 years ago and although he was (probably) joking, I perversely liked the sentiment. After all, great journalism is all about keeping the bastards honest – and it’s hard to do that without ruffling feathers. The fact that a defamation suit turns your life to hell was a detail that escaped me in my youth.

    These days I’m older, possibly wiser, and certainly more wary. After all …

  • There are three ways you can use a comma – but only one is recommended

    By Dan Kaufman on May 10, 2024
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    Commas should be easy to use – and yet everywhere I look they’re being horribly abused. Sometimes they’re in places they have no business in; other times they’re missing. This plain English guide says everything I wish my school teachers had explained to me:

  • Using clichés will suck the life out of your writing

    By Dan Kaufman on January 14, 2024
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    Have you got the word “passionate” in your LinkedIn profile? The odds are you do – almost everyone does.

    Using clichés in your writing is certainly easy – but it also makes you sound like everybody else. Here’s why:

  • Don’t sell the steak (or sausage), sell the sizzle

    By Dan Kaufman on January 7, 2024
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    If you work in marketing, you may have heard people say “don’t sell the steak, sell the sizzle” (though some people say sausage instead of steak). So what does this meat-obsessed saying mean?