How to write a great tone of voice guide (and what the difference is between that and a style guide)By Dan Kaufman on June 7, 2021
Here are 5 key tips to make your tone of voice (TOV) guide more effective:
- By Dan Kaufman on March 23, 2021
Writers are often told to show rather than tell – and marketers are told to sell the sizzle, not the steak. This article explains both these sayings to help you make your writing more vivid.
- By Dan Kaufman on October 20, 2020
As with speech, your writing needs to flow smoothly and logically. This article shows how you can connect one paragraph to another, so the reader can follow your chain of thought.
- By Dan Kaufman on April 21, 2020
Working from home means more emails and less face-to-face meetings – and without body language to go off, it’s easier for misunderstandings to happen.