How to write a great tone of voice guide (and what the difference is between that and a style guide)
By Dan Kaufman on June 7, 202101Here are 5 key tips to make your tone of voice (TOV) guide more effective:
Show, don’t tell by selling both the sizzle and the steak
By Dan Kaufman on March 23, 2021Writers are often told to show rather than tell – and marketers are told to sell the sizzle, not the steak. This article explains both these sayings to help you make your writing more vivid.
How to connect paragraphs by using link words and transitions
By Dan Kaufman on October 20, 2020As with speech, your writing needs to flow smoothly and logically. This article shows how you can connect one paragraph to another, so the reader can follow your chain of thought.
How to use the dreaded serial or Oxford comma
By Dan Kaufman on July 20, 2020This article explains what the serial (or Oxford) comma is – and whether or not you need to use it.
Why writing skills are more important now that we’re working from home
By Dan Kaufman on April 21, 2020Working from home means more emails and less face-to-face meetings – and without body language to go off, it’s easier for misunderstandings to happen.
