- By Dan Kaufman on July 26, 2021
If we spoke to our friends the way most people write at work, we wouldn’t have those friends for long. A lot of business writing is borderline absurd – but it doesn’t have to be that way. This article shows how to make your business writing clear, simple and effective:
How to write a great tone of voice guide (and what the difference is between that and a style guide)By Dan Kaufman on June 7, 2021
Here are 5 key tips to make your tone of voice (TOV) guide more effective:
- By Dan Kaufman on March 23, 2021
Writers are often told to show rather than tell – and marketers are told to sell the sizzle, not the steak. This article explains both these sayings to help you make your writing more vivid.
- By Dan Kaufman on October 20, 2020
As with speech, your writing needs to flow smoothly and logically. This article shows how you can connect one paragraph to another, so the reader can follow your chain of thought.