Articles about writing, editing and improving content

If we spoke to our friends the way most people write at work, we wouldn’t have those friends for long. A lot of business writing is borderline absurd – but it doesn’t have to be that way. This article shows how to make your business writing clear, simple and effective:

Here are 5 key tips to make your tone of voice (TOV) guide more effective:

Writers are often told to show rather than tell – and marketers are told to sell the sizzle, not the steak. This article explains both these sayings to help you make your writing more vivid.

As with speech, your writing needs to flow smoothly and logically. This article shows how you can connect one paragraph to another, so the reader can follow your chain of thought.

This article explains what the serial (or Oxford) comma is – and whether or not you need to use it.