Learn how to interact with the media
I’m a former Sydney Morning Herald editor and journalist who helps people get their message across to the media — whether it’s in an interview or through a press release.
I train a wide variety of people from different backgrounds: from PR and marketing professionals to high-level executives.
As such, the training will be tailored to suit your needs and will be different for every client.
Topics that can be covered include:
- understanding what the media wants – and how journalists work
- identifying the kinds of stories that different media outlets will run
- pitching your story to the media
- writing press releases that will be read and not deleted
- becoming comfortable and confident in media interviews
- how to use key messages without sounding like a robot
- contacting journalists and editors
- handling media requests
Media training that comes to you
My media training can be run at your office anywhere in Australia.