Improve your media and interview skills – customised training

Learn how to interact with the media

I’m a former Sydney Morning Herald editor and journalist who helps people get their message across to the media — whether it’s in an interview or through a press release.

I train a wide variety of people from different backgrounds: from PR and marketing professionals to high-level executives.

As such, the training will be tailored to suit your needs and will be different for every client.

Topics that can be covered include:

  • understanding what the media wants – and how journalists work
  • identifying the kinds of stories that different media outlets will run
  • pitching your story to the media
  • writing press releases that will be read and not deleted
  • becoming comfortable and confident in media interviews
  • how to use key messages without sounding like a robot
  • contacting journalists and editors
  • handling media requests

Media training that comes to you

My media training can be run at your office anywhere in Australia.


Contact me to find out more

  • "Great workshop! It was very helpful to get an insight into how editors and journos respond to pitches."
    Mond Liu – The Atticism
  • "Very useful workshop – highly recommended. Dan was very professional and questions and answers were welcomed. Nice and relaxed environment."
    Ciarne Denham – Jaywing
  • "Enjoyed the format and content and how elements had been applied to our work. Thank you for a fabulous session."
    Vanessa Hollidge – Reymond Communications