Tone of voice (TOV) guides for your organisation

Change how others see you

A tone of voice guide isn’t just about consistency – it’s a key part of your brand.

After all, your writing directly affects how you’re perceived and whether or not you make a connection with your readers.

As such, it’s important to get it right – which is where I can help.

A tone of voice (TOV) guide created just for you

I’ll take the time to get to know your organisation and find out exactly what you need. This involves learning about your brand values, persona and the different kinds of audiences you need to communicate to.

I’ll then create a guide specifically for you, which includes using examples throughout the guide that are based on your own content.

Show your staff how to use their new tone of voice guide

As a professional trainer, I can run a hands-on writing workshop that shows your staff how to use the guide to improve their writing.

This training is key to getting all your staff on the same page. They’ll understand how the guide works, why it’s important, and even pick up some key tips and techniques to improve their writing.
 

Brand personality development

If you’re a new organisation – or one that’s refreshing your brand – I can help develop your brand identity to make sure it suits you.

With a background in marketing, usability and journalism, I take a holistic approach to branding: one that takes into account your users as well as your organisation and staff.

I’ll work with you to identify what makes you special – and to make sure your language reflects that.