Writing for the web course – customised staff training

Learn how to write for the web, email and social media

People are ruthless online – if you don’t grab their attention within three seconds, they’re gone.

Taught by a former Sydney Morning Herald editor, this hands-on writing for the web course will teach you how to:

  • write clear and compelling online content
  • apply usability (UX) principles to make your writing more effective and increase conversions
  • write for both mobile and desktop screens
  • set the right tone of voice for your audience
  • write short sentences that pull readers in
  • craft persuasive headlines, intros and body copy
  • use plain English to improve readability
  • create effective call to actions and link text (hint: “click here” links are bad)
  • structure and format sentences, paragraphs and pages so readers will easily find what they need
  • write for search engine optimisation (SEO)
  • improve email marketing and newsletters
  • make social media content more effective
  • understand the Web Content Accessibility Guidelines (WCAG).


Staff training – a writing for the web course customised for you

I provide writing for the web training for a wide range of organisations, from corporations and government departments to universities and not-for-profits.

The workshops are fun and interactive – whether they’re taught in person or online – and are filled with practical exercises that allow participants to immediately put theory into practice.

The training can be customised to cover the topics relevant to you, whether it’s writing for your public website, intranet, email campaigns or social media. If you choose, examples and exercises can be based on your own content.

The short courses can run from half a day to two days depending on your needs.

Ask for more information


One-on-one writing for the web training

Personalised one-on-one sessions are available, either in person or online over Zoom.

These allow me to focus on the specific online writing skills you want to build – whether it’s writing for SEO or improving your email newsletters.

I can also provide feedback on your writing.

Contact me to find out more


Public writing for the web course

I occasionally run public courses over Zoom, as well as in-person courses in Melbourne and Sydney.

If you want to come to one, register your interest and I’ll let you know when the next course will be.

What makes this writing for the web course so special?

Although all writing for the web courses show how to write and format web content, I go further by also teaching the key skills and techniques that make writing engaging and easy to read – and as a former Sydney Morning Herald editor, this is an area I specialise in.

I also bring real world experience with me, having helped a wide range of organisations over the past 15 years to improve their website pages, newsletters, email marketing and social media content. I’ve studied usability and accessibility issues, built countless websites and understand all the different factors that can make or break your online content.

The workshops are fun, hands on and lively. There are plenty of exercises throughout the course so participants can immediately practise what they’ve just learnt, plus questions and feedback are encouraged.


Who is this writing for the web course for?

This course can help anyone who has to write for online, whether it’s for:

  • public websites
  • staff sites/intranets
  • email newsletters
  • email marketing
  • social media.

The type of people who do my training vary wildly, from people who work in customer service, sales and HR right through to communications and marketing.

If you want to know whether this writing for the web course will work for you, contact me now.