Writing for the web course – staff training and public workshops

Learn how to write for the web, email and social media

People are ruthless online – if you don’t grab their attention within three seconds, they’re gone.

Taught by a former Sydney Morning Herald editor, this hands-on writing for the web course will teach you how to:

  • write clear and compelling online content
  • write for both mobile and desktop screens
  • set the right tone of voice for your audience
  • structure and format sentences, paragraphs and pages so readers will easily find what they need
  • write in plain English to improve readability
  • use short sentences
  • create persuasive headlines, intros and body copy
  • write for search engine optimisation (SEO)
  • improve email marketing and newsletters
  • make social media content more effective
  • understand the Web Content Accessibility Guidelines (WCAG).

 

Staff training that’s customised for you – and can be taught through video conferencing or in person

I provide writing for the web training for a wide range of organisations – from corporations and government departments to universities and not-for-profits.

The workshops are fun and interactive – whether they’re taught in person or through video conferencing – and are filled with practical exercises that allow participants to immediately put theory into practice.

The training can be customised to cover the topics relevant to you – whether it’s writing for your public website, email, social media or your intranet. If you choose, examples and exercises can be based on your own content.

The short courses can run from half a day to two days depending on your needs.

Ask for more information

 

One-on-one writing for the web training

Personalised one-on-one sessions are also available, either in person or online (such as through Skype). These allow me to focus on the specific online writing skills you want to build – whether it’s writing for SEO or improving your email newsletters.

Contact me to find out more.

Public writing for the web short courses

I also run writing for the web workshops around Australia that are open to the public.

Register your interest and I’ll let you know when the next public course in your area will be.

 

What makes my writing for the web courses so special?

My courses are designed to be as practical as possible – meaning participants will be able to use the skills and techniques they’ve learned as soon as they head back to the office.

As someone who comes from a journalism background (I used to be an editor at The Sydney Morning Herald and The Age), I not only teach the principles behind web writing but also key writing skills and techniques that will make the participants’ writing engaging and easy to read.

I also bring real world experience with me, having helped a wide range of organisations over the past decade to improve their website pages, newsletters, email marketing and social media platforms.

The workshops are fun, hands on and lively. There are plenty of exercises throughout the course so participants can immediately practise what they’ve just learnt, plus questions and feedback are encouraged.