Writing for the web course – webinars and staff training

Learn how to write for the web, email and social media

People are ruthless online – if you don’t grab their attention within three seconds, they’re gone.

Taught by a former Sydney Morning Herald editor, this hands-on writing for the web course will teach you how to:

  • write clear and compelling online content
  • write for both mobile and desktop screens
  • set the right tone of voice for your audience
  • structure and format sentences, paragraphs and pages so readers will easily find what they need
  • write in plain English to improve readability
  • use short sentences
  • create persuasive headlines, intros and body copy
  • write for search engine optimisation (SEO)
  • improve email marketing and newsletters
  • make social media content more effective
  • understand the Web Content Accessibility Guidelines (WCAG).


Public writing for the web course – webinar over two half days

This writing for the web course is suitable for anyone who writes for the internet – whether they work in communications, marketing, admin or run their own business.

The next webinars will be on:

  • 7 and 8 December (SOLD OUT)
  • 2 and 3 March.

They run over two half days from 9.30am-12.45pm AEDT.

Only eight places are available to ensure everyone can participate and receive feedback. Tickets cost $320 (plus GST).

Digital handbooks and certificates will be given, in addition to a recording of the webinar.

Register now for the March course

If you can’t make either workshop, register your interest and I’ll let you know when the next one will be.


Staff training that’s customised for you

I provide writing for the web training for a wide range of organisations – from corporations and government departments to universities and not-for-profits.

The workshops are fun and interactive – whether they’re taught in person or online – and are filled with practical exercises that allow participants to immediately put theory into practice.

The training can be customised to cover the topics relevant to you – whether it’s writing for your public website, email, social media or your intranet. If you choose, examples and exercises can be based on your own content.

The short courses can run from half a day to two days depending on your needs.

Ask for more information


One-on-one writing for the web training

Personalised one-on-one sessions are available, either in person or online (such as through Skype).

These allow me to focus on the specific online writing skills you want to build – whether it’s writing for SEO or improving your email newsletters.

I can also provide feedback on your writing.

Contact me to find out more.


What makes my writing for the web courses so special?

My courses are designed to be as practical as possible – meaning participants will be able to use the skills and techniques they’ve learned as soon as they head back to the office.

Although all writing for the web courses show how to write and format web content, I go further by also teaching the key skills and techniques that make writing engaging and easy to read – and as a former Sydney Morning Herald editor, this is an area I’m particularly passionate about.

I also bring real world experience with me, having helped a wide range of organisations over the past decade to improve their website pages, newsletters, email marketing and social media platforms.

The workshops are fun, hands on and lively. There are plenty of exercises throughout the course so participants can immediately practise what they’ve just learnt, plus questions and feedback are encouraged.