Writing for the web course – staff training and public workshops

Improve your online writing – whether it’s for the web, email or social media

Make your writing as compelling and easy to read as possible.

This practical writing for the web course teaches how to:

  • write for both mobile and desktop screens
  • set the right tone of voice for your audience
  • structure and format sentences, paragraphs and pages so readers will easily find what they need
  • write in plain English to improve readability
  • use short sentences
  • create persuasive headlines, intros and body copy
  • write for search engine optimisation (SEO)
  • improve email marketing and newsletters
  • write for social media
  • understand the Web Content Accessibility Guidelines (WCAG).


Public writing for the web workshops

The next workshops open to the public will be in:

Both run from 9.30am-4.30pm and cost $420 per person (incl GST).

These workshops are suitable for anyone who writes for the internet – whether they work in communications, sales, admin or run their own business.

Only nine places are available in each class to ensure everyone receives enough attention.

Find out more – Sydney workshop Find out more – Melbourne workshop

If you can’t make either workshop, register your interest and I’ll let you know when the next course in your area will be.

Staff training that’s customised for you

I provide writing for the web training for a wide range of organisations – from corporations and government departments to universities and not-for-profits.

My short courses can be taught at your office anywhere in Australia and can run from half a day to two days depending on your needs.

The training can be customised to cover the topics relevant to you – whether it’s writing for your public site, email, social media or your intranet. If you choose, examples and exercises can be based on your own content.

Ask for more information  

One-on-one writing for the web training

Personalised one-on-one sessions are also available. These allow me to focus on the specific online writing skills you want to build – whether it’s writing for SEO or improving your email newsletters.

Contact me to find out more.

What makes my writing for the web courses so special?

My courses are designed to be as practical as possible – meaning participants will be able to use the skills and techniques they’ve learned as soon as they head back to the office.

As someone who comes from a journalism background – I used to be a Sydney Morning Herald editor – I not only teach the principles behind web writing but also key writing skills and techniques that will make the participants’ writing engaging and easy to read.

I also bring real world experience with me, having helped a wide range of organisations over the past decade to improve their website pages, newsletters, email marketing and social media platforms.

The workshops are fun, hands on and lively – there are plenty of exercises throughout the course so participants can immediately practise what they’ve just learnt, plus questions and feedback are encouraged.