Content toolkits, style and tone of voice guides, and content management advice

Clarify and manage your content

Your content needs to work on multiple levels.

It needs to be engaging, easy to read and in line with your branding.

Then it needs to take usability (UX), search engine optimisation (SEO), accessibility and your goals in mind.

I help organisations put all these different elements together. More specifically, I can provide:

content toolkits, templates and guidelines
tone of voice (TOV) and style guides
content governance advice
responsible SEO advice
usability, accessibility and information architecture recommendations.

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Client testimonials

"Dan helped us create a tone of voice guide that was practical and easy to follow."
Natasha Parker – IOOF
"Dan’s content toolkit helped us simplify our writing style and tailor our information for digital delivery."
Dr Elissa Van Oosterhout – NSW Department of Primary Industries
"Dan took the time to understand us and how we work. His advice was spot on, practical and easy to apply."
Justin Marmot – Managing Director, Kentia
"Dan's thoughtful, practical advice helped me to refine my website and improve my SEO. It was easy to implement and made a big difference to the bottom line."
Matthew Young – Director, Melbourne Meditation Centre
Great presentation, catering to a range of levels. Fantastic examples with context and relevant advice. Your level of research of our business and understanding of our audience made for a worthwhile session for all. Thank you!
Rachel Drady – GMHBA
"Highly recommended. Thorough, well-presented and essential information."
Odette Waanders – CEO, Palliative Care Victoria
"I highly recommend Dan for SEO. His knowledge and skills with the English language make copy easy to read and understand. His thoroughness is unquestioned."
Amanda Lacey – McCabes
"Dan provided insightful and inspirational leadership in guiding AOA through the social media maze. Dan has a wonderful ability to communicate and connect and was instrumental in initiating AOA's presence on social media. I would highly recommend Dan for his sharp intellect, concise expression and powerful strategic and tactical insights."
Adrian Cosenza – CEO, Australian Orthopaedic Association
"I'm feeling very motivated to work on my copy and improve it. Thank you!"
Melissa Knapp – Yoganic
"Dan has improved both our website copy and the SEO of our course browser considerably."
Peter Coppola – Associate Director, Web & Application Services, ACU

Content toolkits, style and tone guides, and content management advice

Clarify and manage your content

Client testimonials