Create a clear and compelling message for your brand
I’m a former Sydney Morning Herald editor who works with a wide range of organisations – across industries from education to finance – to help them improve their messaging, from creating campaign taglines and slogans to the actual advertising copy itself.
My specialty lies in being able to develop a clear, compelling message that succinctly reflects what you need to say – and what people need to hear from you.
I’ll take the time to understand what you need to achieve, whether it’s:
- driving brand awareness
- increasing sales
- motivating your employees
- building your media profile.
Authenticity and consistency are crucial for branding. I can ensure your communications are recognisable, unique and reflect who you are by identifying and working on your:
- writing style (and if you don’t have a style guide, I can create one for you)
- tone of voice
- brand identity and values
- key messages.
Tactical communications (how you implement your strategy)
I can also help work out the best way to deliver your content – whether it’s through your website, email marketing, social media or print – to make sure it’s engaging, consistent and in line with your branding.
This might involve working out what kind of content mix you need (and what your audience wants), how to develop it, creating a content calendar, and knowing how to implement and then measure your content’s success.
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