Learn how to write press releases that won’t be deleted
Most press releases and pitches are ignored almost immediately – and I know this from personal experience.
After all, I used to be the editor that people would pitch to. After working as a magazine editor for five years, I spent 10 years at The Sydney Morning Herald where I edited almost every section, covering travel, lifestyle, health, science, IT and entertainment.
In other words, I’ve seen it all and know what works – and what doesn’t.
After completing this course, you’ll have the skills and knowledge to easily and quickly write a great press release without needing to use a template or AI (both of which will harm, rather than help, your chances of success – after all, editors look at countless press releases a week, and can immediately spot a templated or AI-created release).
The course also gives realistic, honest advice on how to pitch your story ideas to the media.
Public press release and media pitching course – half-day webinar
The next courses will run from 9.30am to 12.45pm AEST on:
- 20 March (SOLD OUT)
- 13 May.
Only 8 places are available to ensure everyone can feel comfortable enough to participate and receive feedback. Tickets cost $240 (plus GST).
Digital handbooks and certificates will be given, in addition to a recording of the webinar.Register now for the May webinar
What does this press release and media pitching course cover?
This lively and enjoyable course will show you how to get across your message – and to stand out from the hundreds of other pitches that editors see daily. It covers:
- the different kinds of stories editors look for
- choosing the right angle for your release – and how to connect your key message to that
- crafting an intro for your press release that will grab an editor’s attention
- what to put in – and leave out – of a media release
- how to structure, write and format a press release
- the common mistakes most people make when pitching – and how to avoid them
- writing compelling email subject lines and headlines
- how – and when – to follow up an email
- what images, contact details and other key information editors need
- calling editors and journalists.
The course is highly practical and filled with plenty of exercises. If you’d like, we can even workshop a press release you’re currently working on.
Who is this press release writing course for?
This workshop is ideal for those in:
- public relations (PR)
- small business
- marketing and communications.
In other words, if you need to pitch a story to the media, this course is for you.
It’s also suitable for all skill levels, whether you’re new to pitching or would like a refresher –after all, even highly experienced PR professionals get a lot out of this, as it offers some fresh approaches to making pitches more effective.Ask for more information
- "Loved how engaging it was. Appreciated your honesty as well as the insights into the journo industry. Thanks for sharing your knowledge!"Ella Mueller – Eleven PR
- "Dan was a wealth of knowledge and has done a fantastic job of shaking up our team's approach. I feel confident that we will put these learnings into practice."Phoebe Angelatos – ACT Emergency Services Agency
- "Very useful workshop – highly recommended. Dan was very professional and questions and answers were welcomed. Nice and relaxed environment."Ciarne Denham – Jaywing
- "The course was very insightful. I found myself restructuring my pitches and releases today. Thank you."Bella Temelkovski – Sweaty Betty PR
- "Loved the honesty and transparency – refreshing for someone to tell us how it is. Definitely trust your knowledge and insight given your journalism background!"Jayda Galvin – FleishmanHillard PR
- "Loved learning how to cut my sentences and work on structure. Particularly good to get some tips for media releases and sending to journos. Great exercises to actually put theory into practice."Amelia Quenby – Tonic PR
- "Great workshop! It was very helpful to get an insight into how editors and journos respond to pitches."Mond Liu – The Atticism