Journalism, communications and media writing – online course and staff training

Make your writing clear, compelling and easy to read

Taught by an experienced newspaper editor and journalist, this writing course is ideal for those who write:

  • news stories
  • features
  • marketing and communications copy
  • press releases
  • newsletters
  • blog posts.

In other words, if you work in journalism, marketing, communications, PR or run your own business then this is the course for you.

It’s also suitable if you simply want to improve your general writing skills – after all, the skills and techniques you’ll learn in this course can be applied to any kind of writing.

 

What this writing course covers:

  • why short sentences are key to good writing
  • how to write in the active voice
  • how to use positive language
  • writing with confidence
  • using the right tone of voice and style
  • cutting copy
  • making your intros stronger
  • showing, not telling
  • tips on writing in plain English
  • writing with the reader in mind
  • commas
  • using the correct tense
  • how to write in the inverted pyramid style
  • top 10 news criteria (what makes a story interesting)
  • frontloading content
  • writing a news feature
  • grammar and punctuation
  • considering the medium – and the purpose – of your writing
  • proofreading tips
  • writing great headlines.

Unlike other courses that usually focus too much on theory, this is a fun and practical masterclass that’s filled with plenty of exercises.

 

An online writing course that allows you to study at your own pace – and to redo the course as many times as you want

The Writing Essentials online course allows you to study whenever and wherever it suits you.

It’s equivalent to a full-day workshop, with six sessions that each take between 45 minutes to an hour and a half (and you can pause whenever you want).

Once enrolled, you can access the course at any time – unlike other courses, there are no time limits.

You will receive:

  • a handbook that covers essential writing tips and techniques (will be given as a PDF)
  • a certificate of completion (given as a PDF)
  • a free copy of my ebook Dealing with Grumpy Editors
  • unlimited access to the course so you can repeat it as many times as you want
  • a 20% discount on all my other training packages, including one-on-one sessions.

Price: $US120 per person.

Find out more and enrol

 

Staff training that’s hands on and practical

I also offer staff training that can either be run in-person or as a webinar.

The training can be customised to cover whatever you need – whether it’s writing press releases, feature stories, storytelling or interviewing.

The training is hands-on and practical with plenty exercises that can be based on your own content. Participants can also bring in their own writing that can be workshopped during the class.

The course can be tailored to suit different skill levels, from beginners to experienced writers, and can run from one to three days depending on your needs.

Ask about staff training

 

One-on-one writing training

Personalised one-on-one sessions are available either online or in person, allowing me to focus on the specific writing skills you want to build – and the type of content you need to write. I see a wide range of clients, from those in journalism, communications, marketing and PR right through to those who want to learn how to write like a journalist in order to engage the public.

Contact me to find out more.

 

Who am I?

I’m a former Sydney Morning Herald editor and journalist with over 20 years of experience.

I have:

  • written for and edited almost every section of the newspaper, covering areas from travel and entertainment to health, science and technology
  • worked as a magazine editor, sub-editor and journalist
  • lectured at UTS, the University of Sydney, and the Australian Independent Centre for Journalism
  • worked as an online content specialist, copywriter and communications manager
  • taught writing and editing workshops for over a decade.