Learn how to make your writing compelling
Taught by a former Sydney Morning Herald editor and journalist, this course will show you how to improve your writing, whether it’s for:
- news stories
- marketing and communications copy
- press releases
- blog posts.
In other words, if you work in journalism, marketing, communications, PR or run your own business, this is the writing course for you.
It’s also suitable if you simply want to improve your general writing – after all, the skills and techniques you’ll learn can be applied to anything.
Study at your own pace with the Writing Essentials online course
The Writing Essentials online course allows you to study whenever and wherever it suits you.
It’s equivalent to a full-day workshop, with six sessions that each take between 45 minutes to an hour and a half (and you can pause whenever you want).
Unlike other courses that usually focus too much on theory, this is a fun and practical masterclass filled with plenty of exercises.
You will receive:
- a handbook that covers essential writing tips and techniques (will be given as a PDF)
- a certificate of completion (given as a PDF)
- a free copy of my ebook Dealing with Grumpy Editors
- unlimited access to the course so you can repeat it as many times as you want
- a 20% discount on all my other training packages.
Price: $US120 per person.Find out more about the Writing Essentials course
If you’d like personalised feedback – or to workshop your own content – then we can arrange a one-on-one Zoom session after you’ve finished the course. Everyone who signs up to the online writing course receives a 20% discount on one-on-one training.
One-on-one media writing training
Personalised one-on-one sessions are available either online or in person, allowing me to focus on the specific writing skills you want to build – and the type of content you need to write.
I see a wide range of clients, from those in journalism, communications, marketing and PR right through to those who want to learn how to write like a journalist in order to engage the public.Arrange a session
Staff training that’s hands on and practical
I also offer staff training that can either be run in-person or as a webinar.
The training can be customised to cover whatever you need – whether it’s writing press releases, feature stories, storytelling or interviewing.
Filled with plenty of exercises, this is a practical writing course that can be based on your own content. Participants can also bring in their own writing that can be workshopped during the class.
The course can be tailored to suit different skill levels, from beginners to experienced writers, and can run from one to three days depending on your needs.Ask about staff training
What this writing course covers:
- why short sentences are key to good writing
- how to write in the active voice
- how to use positive language
- writing with confidence
- using the right tone of voice and style
- cutting copy
- making your intros stronger
- showing, not telling
- tips on writing in plain English
- writing with the reader in mind
- using the correct tense
- how to write in the inverted pyramid style
- top 10 news criteria (what makes a story interesting)
- frontloading content
- writing a news feature
- grammar and punctuation
- considering the medium – and the purpose – of your writing
- proofreading tips
- writing great headlines.
Who am I?
I’m a former Sydney Morning Herald editor and journalist with over 20 years of experience.
- written for and edited almost every section of the newspaper, covering areas from travel and entertainment to health, science and technology
- worked as a magazine editor, sub-editor and journalist
- lectured at UTS, the University of Sydney, and the Australian Independent Centre for Journalism
- worked as an online content specialist, copywriter and communications manager
- taught writing and editing workshops for over a decade.
- "Very useful workshop – highly recommended. Dan was very professional and questions and answers were welcomed. Nice and relaxed environment."Ciarne Denham – Jaywing
- "This workshop has helped me to develop a clear understanding of grammar, punctuation and copy. I've learnt about common mistakes I've been making for years – I won't now. The practice and activities helped to put it into action and I can't wait to get back to work with these skills. Thank you!"Annie Waterworth
- "Really enjoyable. Content is broad, which is great – it links all kinds of comms strategies."Alana Doyle – Melba Support Services
- "Loved learning how to cut my sentences and work on structure. Particularly good to get some tips for media releases and sending to journos. Great exercises to actually put theory into practice."Amelia Quenby – Tonic PR
- "A helpful workshop which went over both the basics and pertinent points for copywriting and communications professionals."Vanessa Gregory – Access-DGC
- "Enjoyed the format and content and how elements had been applied to our work. Thank you for a fabulous session."Vanessa Hollidge – Reymond Communications