Dealing with Grumpy Editors – an ebook about how to pitch to the media

Dealing with grumpy editors book coverI’ve worked as a newspaper, magazine and online editor for over 20 years and have seen every mistake a PR can make.

I’ve also come across smart, savvy PR who know what they’re doing – and the difference usually lies in whether or not they understand how an editor works and thinks.

This is why I wrote Dealing with Grumpy Editors, an ebook that explains what does and doesn’t work when it comes to pitching story ideas and press releases to the media. This book looks at:

    • how to write press releases that will grab an editor’s interest
    • how to pitch stories
    • the danger of offering exclusives
    • the real reasons why some stories don’t make it to press when they should have
    • understanding what makes editors tick
    • what information editors and journos need from PR
    • what to do – and not do – when calling an editor
    • what should be on a PR’s and client’s website
    • how to handle media requests
    • interviews (and how to give good quotes)
    • PR damage control tips.

Price: $4.70

Buy Dealing with Grumpy Editors on Amazon
  • “This book should be required reading for all PRs, marketeers, ad people who are thinking of hiring PRs, all junior journalists and all clients who have PRs.”
    Emma Gardiner, editor and freelance PR
  • “An insightful and honest read and I liked that it was funny as well. I hope more people (especially CEOs and general managers) read it.”
    Cheryl Ng, director of public relations,The Ritz-Carlton, Millenia Singapore
  • “This is required reading for any newsroom or PR agency.”
    Colin Kruger, business journalist at The Sydney Morning Herald
  • Dealing with Grumpy Editors had me laughing out loud – and despairing. This should be compulsory reading for all in the industry.”
    Georgia Macmillan, public relations consultant