Dealing with Grumpy Editors – the essential book on writing press releases and pitching your story to the media

Dealing with grumpy editors book coverI’ve worked as a newspaper, magazine and online editor for over 25 years and have seen every mistake a PR can make.

I’ve also come across smart, savvy PR who know what they’re doing – and the difference usually lies in whether or not they understand how an editor works and thinks.

This is why I wrote Dealing with Grumpy Editors, a book (I’d like to think of it as THE book) that explains what does and doesn’t work when it comes to pitching story ideas and press releases to the media.

This essential guide looks at:

    • how to write press releases that will grab an editor’s interest
    • how to pitch stories
    • the danger of offering exclusives
    • the real reasons why some stories don’t make it to press when they should have
    • understanding what makes editors tick
    • what information editors and journos need from PR
    • what to do – and not do – when calling an editor
    • what should be on a PR’s and client’s website
    • how to handle media requests
    • interviews (and how to give good quotes)
    • PR damage control tips.

Price: AUD$4.99 for the ebook and US$5.99 for the paperback

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  • Dealing with Grumpy Editors had me laughing out loud – and despairing. This should be compulsory reading for all in the industry.”
    Georgia Macmillan, public relations consultant
  • “An insightful and honest read and I liked that it was funny as well. I hope more people (especially CEOs and general managers) read it.”
    Cheryl Ng, director of public relations,The Ritz-Carlton, Millenia Singapore
  • “This book should be required reading for all PRs, marketeers, ad people who are thinking of hiring PRs, all junior journalists and all clients who have PRs.”
    Emma Gardiner, editor and freelance PR
  • “This is required reading for any newsroom or PR agency.”
    Colin Kruger, business journalist at The Sydney Morning Herald