Proofreading cheatsheet and step-by-step guide
By Dan Kaufman on December 12, 202107We often don’t spot mistakes while proofreading because our minds know what we want to say – which is why a proofreading cheatsheet and guide can help. You can download them here:
A tragic tale of typos and grilled cheese sandwich makers
By Dan Kaufman on October 12, 2021A typo isn’t just a typo. It’s a sign people don’t care enough, which usually means there are going to be other mistakes – as this tragic tale of a delayed sandwich maker shows.
Improve your business writing with these four tips
By Dan Kaufman on July 26, 2021If we spoke to our friends the way most people write at work, we wouldn’t have those friends for long. A lot of business writing is borderline absurd – but it doesn’t have to be that way. This article shows how to make your business writing clear, simple and effective:
How to write a great tone of voice guide (and what the difference is between that and a style guide)
By Dan Kaufman on June 7, 2021Here are 5 key tips to make your tone of voice (TOV) guide more effective:
Show, don’t tell to make your writing more evocative
By Dan Kaufman on March 23, 2021Writers are often told to show rather than tell – and marketers are told to sell the sizzle, not the steak. This article explains both these sayings to help you make your writing more vivid.