Articles about writing, editing and improving content

  • Why long headlines work well online (and print headlines often don’t)

    By Dan Kaufman on July 15, 2015

    When Vincent Musetto (who wrote the infamous headline Headless Body in Topless Bar for the New York Post) passed away, Media Watch ran a segment on why headlines are changing online and asked for my opinion.

    The problem, however, is that Media Watch were only able to run a three second quote when the answer is far too long and complicated for that. So, in order that I can sleep at night by finally giving the full answer, here’s the main reason: …