Articles about writing, editing and improving content

You’ll never read poetry, watch Shakespeare or listen to a Katy Perry song in quite the same way again after reading Mark Forsyth’s The Elements of Eloquence.

This irreverent and engaging book explains the ancient figures of rhetoric, ranging from the better known ones such as alliteration right through to obscure sounding techniques such as anadiplosis and hendiadys …

There are so many wondrous words in the English language. Words that fill your mouth and exercise your tongue, such as:

– marmoreal (an adjective meaning like marble, cold, white, smooth)
– verklempt (Yiddish for overcome with emotion)
– cacography (bad spelling or handwriting).

So how do you find the right one? …

When Vincent Musetto (who wrote the infamous headline Headless Body in Topless Bar for the New York Post) passed away, Media Watch ran a segment on why headlines are changing online and asked for my opinion.

The problem, however, is that Media Watch were only able to run a three second quote when the answer is far too long and complicated for that. So, in order that I can sleep at night by finally giving the full answer, here’s the main reason: …