Why a hyphen and a dash are not the same – and why a dash is easier to use than a semicolon
By Dan Kaufman on March 18, 201803Most people have no idea that a dash is not the same as a hyphen – which is unfortunate, as a dash is an easy and effective way to add a pause into your writing …
How to write email preview and preheader text
By Dan Kaufman on February 16, 2018Email preview text (often called the preheader) is so important it can make the difference between someone opening your email or ignoring it. This article explains what it is and how to write for it.
How to write news stories in the inverted pyramid style
By Dan Kaufman on August 26, 2017The inverted pyramid is the most common way you can structure news stories, press releases, web pages and anything else that needs to immediately tell the reader what they need to know …
How to make your writing positive (which is not the same as making it happy or upbeat)
By Dan Kaufman on May 30, 2017Using positive language is a great way to make sentences short and snappy.
At the risk of sounding like a Grinch, using the positive form isn’t about being happy and upbeat. Instead, it’s about saying what something is – not what something isn’t …
Proofreading tips for those who agonise over their mistakes
By Dan Kaufman on March 20, 2017Everyone can have a bad day when it comes to proofreading.
Even the most experienced editors can (and do) read and re-read the same bit of copy only to miss a glaring typo that even a primary school kid can spot.
The reason …
