Articles about writing, editing and improving content

Using positive language is a great way to make sentences short and snappy.

At the risk of sounding like a Grinch, using the positive form isn’t about being happy and upbeat. Instead, it’s about saying what something is – not what something isn’t …

Everyone can have a bad day when it comes to proofreading.

Even the most experienced editors can (and do) read and re-read the same bit of copy only to miss a glaring typo that even a primary school kid can spot.

The reason …

If you find yourself swearing while figuring out when and where to use an apostrophe, you’re not alone.

This tiny punctuation mark causes a lot of confusion – which might explain why someone finally wrote a book called Fucking Apostrophes …

When the original madman David Ogilvy wrote Confessions of an Advertising Man, no-one had even heard of the web – and yet most of his headline writing tips are still worth following …

My last post explained how to write in the active voice – but what’s far less known is the middle voice, not to mention the effective voice …