Articles about writing, editing and improving content

  • How to write link text

    By Dan Kaufman on May 7, 2019

    If you struggle with writing good link text, you’re not alone – the web is filled with poorly written links.

    Yet writing informative link text (also often called anchor text) makes your site easier to use and it can help search engine optimisation (SEO).

    Here are some tips:

  • How to boost your writing by using strong verbs

    By Dan Kaufman on January 24, 2019

    Every sentence needs a subject and a verb – and the stronger your verb, the stronger your sentence will be.

    This article explains how to choose the right verb:

  • Word to the Wise – a guide to avoiding word mix-ups

    By Dan Kaufman on December 2, 2018

    Do you know the difference between exalt and exult? Or fewer and less? If not, you’re not alone.

    One solution is to read Word to the Wise by Mark Broatch – it’s an easy to read (and occasionally amusing) book that untangles the mix-ups, misuse and myths of language.

    This article contains some examples from the book:

  • Dealing with Grumpy Editors – a book about pitching to the media

    By Dan Kaufman on August 22, 2018

    A down-to-earth guide for PR, marketers and small businesses on how to pitch stories to the media.

    Written by a former magazine and newspaper editor, this easy-to-read book provides tips on what to do (and what not to do) – from how to write great press releases to how to call an editor.

  • Why email automation can backfire

    By Dan Kaufman on July 10, 2018

    There are times when I think that maybe, just maybe, the world is completely unhinged.

    I think like this when a driver does a U-turn in front of me on an eight-lane highway.

    I think like this whenever I read the political news.

    And, recently, I’ve begun to think like this whenever I look at my inbox …