Articles about writing, editing and improving content

  • How to write news stories in the inverted pyramid style

    By Dan Kaufman on August 26, 2017

    The inverted pyramid is the most common way you can structure news stories, press releases, web pages and anything else that needs to immediately tell the reader what they need to know …

  • How to make your writing positive

    By Dan Kaufman on May 30, 2017

    Using positive language is a great way to make sentences short and snappy.

    At the risk of sounding like a Grinch, using the positive form isn’t about being happy and upbeat. Instead, it’s about saying what something is – not what something isn’t …

  • Proofreading tips for those who agonise over their mistakes

    By Dan Kaufman on March 20, 2017

    Everyone can have a bad day when it comes to proofreading.

    Even the most experienced editors can (and do) read and re-read the same bit of copy only to miss a glaring typo that even a primary school kid can spot.

    The reason …

  • The potty-mouthed guide to using apostrophes

    By Dan Kaufman on February 15, 2017

    If you find yourself swearing while figuring out when and where to use an apostrophe, you’re not alone.

    This tiny punctuation mark causes a lot of confusion – which might explain why someone finally wrote a book called Fucking Apostrophes …

  • Headline writing tips from David Ogilvy

    By Dan Kaufman on November 30, 2016

    When the original madman David Ogilvy wrote Confessions of an Advertising Man, no-one had even heard of the web – and yet most of his headline writing tips are still worth following …