Why writing skills are more important now that we’re working from home
By Dan Kaufman on April 21, 202004Working from home means more emails and less face-to-face meetings – and without body language to go off, it’s easier for misunderstandings to happen.
How to cut copy (and why it should bring you joy)
By Dan Kaufman on March 1, 2020Most writers hate cutting their own copy, yet cutting is one of the best ways to improve your writing. Here are some tips on how to do it:
Weasel words to watch out for (and how to play buzzword bingo in your next business meeting)
By Dan Kaufman on November 13, 2019Weasel words suck the life out of your writing by making it less specific and harder to understand.
Here’s a list of words to avoid:
How to write link text
By Dan Kaufman on May 7, 2019If you struggle with writing good link text, you’re not alone – the web is filled with poorly written links.
Yet writing informative link text (also often called anchor text) makes your site easier to use and it can help search engine optimisation (SEO).
Here are some tips:
How to boost your writing by using strong verbs
By Dan Kaufman on January 24, 2019Every sentence needs a subject and a verb – and the stronger your verb, the stronger your sentence will be.
This article explains how to choose the right verb: