Improve your business writing with these four tipsBy Dan Kaufman on July 26, 202105
If we spoke to our friends the way most people write at work, we wouldn’t have those friends for long. A lot of business writing is borderline absurd – but it doesn’t have to be that way. This article shows how to make your business writing clear, simple and effective:
How to write a great tone of voice guide (and what the difference is between that and a style guide)By Dan Kaufman on June 7, 20210
Here are 5 key tips to make your tone of voice (TOV) guide more effective:
Show, don’t tell by selling both the sizzle and the steakBy Dan Kaufman on March 23, 20210
Writers are often told to show rather than tell – and marketers are told to sell the sizzle, not the steak. This article explains both these sayings to help you make your writing more vivid.
How to connect paragraphs by using link words and transitionsBy Dan Kaufman on October 20, 20200
As with speech, your writing needs to flow smoothly and logically. This article shows how you can connect one paragraph to another, so the reader can follow your chain of thought.
How to use the dreaded serial or Oxford commaBy Dan Kaufman on July 20, 20202
This article explains what the serial (or Oxford) comma is – and whether or not you need to use it.