Articles about writing, editing and improving content

Commas should be easy to use – and yet everywhere I look they’re being horribly abused. Sometimes they’re in places they have no business in; other times they’re missing. This plain English guide says everything I wish my school teachers had explained to me:

Have you got the word “passionate” in your LinkedIn profile? The odds are you do – almost everyone does.

Using clichés in your writing is certainly easy – but it also makes you sound like everybody else. Here’s why:

If you work in marketing, you may have heard people say “don’t sell the steak, sell the sizzle” (though some people say sausage instead of steak). So what does this meat-obsessed saying mean?

You’d never leave someone in the dark if you thought highly of them: and so every time an organisation doesn’t give updates on a situation, it shows how little they care.

Whether you’re writing a feature story or a business report, there’s one key characteristic that will make you stand out from other people: curiosity.