Articles about writing, editing and improving content

You’d never leave someone in the dark if you thought highly of them: and so every time an organisation doesn’t give updates on a situation, it shows how little they care.

Whether you’re writing a feature story or a business report, there’s one key characteristic that will make you stand out from other people: curiosity.

There are two reasons why using AI to write anything is a bad idea:

No one wants to read a huge block of text – which is why limiting your word counts, column widths and paragraph lengths is key. Here are some recommendations:

Most writers have a fear of repeating words – and so they’ll strive, in often ludicrous ways, to come up with synonyms and alternate descriptions. This is called elegant variation – but it’s often anything but elegant.