Articles about writing, editing and improving content

  • How to write email preview and preheader text

    By Dan Kaufman on February 16, 2018
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    Email preview text (often called the preheader) is so important it can make the difference between someone opening your email or ignoring it. This article explains what it is and how to write for it.

  • How to use commas correctly

    By Dan Kaufman on January 19, 2018
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    Commas should be easy to use – after all, their purpose is to reflect how we speak – and yet everywhere I look they’re being horribly abused. Sometimes they’re in places they have no business in; other times they’re missing. As such, this is a plain English guide that says everything I wish my school teachers had explained to me:

  • How to write news stories in the inverted pyramid style

    By Dan Kaufman on August 26, 2017
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    The inverted pyramid is the most common way you can structure news stories, press releases, web pages and anything else that needs to immediately tell the reader what they need to know …

  • How to make your writing positive

    By Dan Kaufman on May 30, 2017
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    Using positive language is a great way to make sentences short and snappy.

    At the risk of sounding like a Grinch, using the positive form isn’t about being happy and upbeat. Instead, it’s about saying what something is – not what something isn’t …

  • Proofreading tips for those who agonise over their mistakes

    By Dan Kaufman on March 20, 2017
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    Everyone can have a bad day when it comes to proofreading.

    Even the most experienced editors can (and do) read and re-read the same bit of copy only to miss a glaring typo that even a primary school kid can spot.

    The reason …