Articles about writing, editing and improving content

The inverted pyramid is the most common way you can structure news stories, press releases, web pages and anything else that needs to immediately tell the reader what they need to know …

Using positive language is a great way to make sentences short and snappy.

At the risk of sounding like a Grinch, using the positive form isn’t about being happy and upbeat. Instead, it’s about saying what something is – not what something isn’t …

Everyone can have a bad day when it comes to proofreading.

Even the most experienced editors can (and do) read and re-read the same bit of copy only to miss a glaring typo that even a primary school kid can spot.

The reason …

If you find yourself swearing while figuring out when and where to use an apostrophe, you’re not alone.

This tiny punctuation mark causes a lot of confusion – which might explain why someone finally wrote a book called Fucking Apostrophes …

When the original madman David Ogilvy wrote Confessions of an Advertising Man, no-one had even heard of the web – and yet most of his headline writing tips are still worth following …