Dealing with Grumpy Editors – a book about pitching to the media
By Dan Kaufman on August 22, 201804A down-to-earth guide for PR, marketers and small businesses on how to pitch stories to the media.
Written by a former magazine and newspaper editor, this easy-to-read book provides tips on what to do (and what not to do) – from how to write great press releases to how to call an editor.
Why email automation can backfire
By Dan Kaufman on July 10, 2018There are times when I think that maybe, just maybe, the world is completely unhinged.
I think like this when a driver does a U-turn in front of me on an eight-lane highway.
I think like this whenever I read the political news.
And, recently, I’ve begun to think like this whenever I look at my inbox …
Why you should avoid superlatives and hyperbole in your writing
By Dan Kaufman on May 24, 2018We all use superlatives, even if we don’t know the term.
A superlative is a fancy way of saying something is the absolute best it can be – typical examples are most, best and fastest.
Donald Trump uses them in almost every sentence – a good writer should never use them except if they can be proven.
Why a hyphen and a dash are not the same – and why a dash is easier to use than a semicolon
By Dan Kaufman on March 18, 2018Most people have no idea that a dash is not the same as a hyphen – which is unfortunate, as a dash is an easy and effective way to add a pause into your writing …
How to write email preview and preheader text
By Dan Kaufman on February 16, 2018Email preview text (often called the preheader) is so important it can make the difference between someone opening your email or ignoring it. This article explains what it is and how to write for it.
