Articles about writing, editing and improving content

We all use superlatives, even if we don’t know the term.

A superlative is a fancy way of saying something is the absolute best it can be – typical examples are most, best and fastest.

Donald Trump uses them in almost every sentence – a good writer should never use them except if they can be proven.

Most people have no idea that a dash is not the same as a hyphen – which is unfortunate, as a dash is an easy and effective way to add a pause into your writing …

Email preview text (often called the preheader) is so important it can make the difference between someone opening your email or ignoring it. This article explains what it is and how to write for it.

The inverted pyramid is the most common way you can structure news stories, press releases, web pages and anything else that needs to immediately tell the reader what they need to know …

Using positive language is a great way to make sentences short and snappy.

At the risk of sounding like a Grinch, using the positive form isn’t about being happy and upbeat. Instead, it’s about saying what something is – not what something isn’t …