Executive coaching

Storytelling training for business and marketing

Learn how to engage, inspire and build trust through stories.

Harness the power of storytelling for your message

As a former Sydney Morning Herald editor and journalist, I know numbers numb.

Instead, if you want to connect with and persuade an audience, you need a great story in addition to facts and details.

This practical workshop will show you how to use storytelling to build trust and emotion, whether it’s for speeches, sales, branding, PR or marketing campaigns. It covers:

  • choosing the right kind of story to target your audience
  • developing story ideas that connect with what you need to say
  • structuring and refining a story to make it engaging
  • telling a story in a way that resonates with and inspires people
  • making sure your story is remembered by your audience long after it’s told
  • how to back up your stories with data
  • avoiding common storytelling mistakes.

This is a lively training session, allowing you to workshop your ideas and stories in a constructive, helpful environment.

Storytelling workshops customised for you

Training for organisations and individuals

My customised training will be tailored to suit your needs.

After all, every client is different: and the skills needed to tell an effective story while giving a speech is different than if you’re creating a brand campaign.

I work with a wide range of organisations, from not for profits and government departments right through to financial firms and marketing agencies.

All sorts of people go to my training, including:

  • leaders and managers
  • brand, communications, marketing and PR professionals
  • media professionals
  • small business owners
  • anyone who wants to become persuasive and influential.

Many workshops focus on only one kind of story, but storytelling can encompass a wide range of narratives and techniques: from connecting your own personal experiences with your business message right through to tapping into the experiences of your clients, colleagues and peers.

This workshop will explore what will work for you and, more importantly, your audience.

I can provide the training at your office or online, as well as one-on-one sessions.

Ask for more information
"Very useful workshop – highly recommended. Dan was very professional and questions and answers were welcomed. Nice and relaxed environment."
Ciarne Denham
Jaywing
“Dan was very responsive to creating a workshop that suited the team’s needs. His knowledge is excellent and all examples and tasks were relevant to meet the learning objectives. My team was very enthusiastic about the workshop and remained engaged throughout the whole session.”
Jo White
Director, Public Affairs, Department of Education Queensland
"Dan was fantastic, delivering the workshop in an easy-to-follow way. Dan generously answered our questions and provided great insights from his professional life. I'm looking forward to implementing the techniques."
Katherine
CropLife
"Great content and very helpful to everyone. The way you engaged everyone made them feel happy to contribute and easily get responses."
Amanda Manwaring
Department of of Transport and Main Roads
"Top job – I was engaged the entire time! Definitely taken away some great lessons I'll use in the future."
Jesse Welsh
Nine Entertainment
"I was really impressed with the course and the delivery was both entertaining and engaging. We covered a lot of ground."
Ewan Richmond
Yarra City Council
"Dan is adaptable to the various audience’s requirements and has a tremendous scope of information and experience which he delivers very well."
Maggie Videan
Cancer Council NSW

Need more information? So do I.

Everybody's story is different. Get in touch so I can find out more about you, your situation and what you need.

Contact me