Consulting

Publishing and editing advice

For those who are creating (or reinventing) a website, magazine, brochure, book or newsletter.

Make your publication as good as it can be

Let's be blunt: most new publications just don't survive.

From financial pressures and the challenge of growing a readership to the difficulties in creating and finding great content, running any kind of a publication is tough.

I know, because I've been there.

I’m a former magazine and Sydney Morning Herald editor who has written and edited across almost every field, from travel to health and science.

Over the past 30 years I’ve launched and managed many titles, both in print and online, and can advise on issues such as:

  • working with writers, designers, freelancers and advertising teams
  • optimising your content for search (both traditional SEO and AI search)
  • how to set up a production workflow
  • creating compelling content
  • managing deadlines and budgets
  • sub-editing and proofreading
  • developing a viable business model.

I help a wide range of people, from publishers and large organisations to small businesses and start-ups.

Whether you’re creating a website, magazine, brochure, book or newsletter, I can help ensure you’re on the right path.

Ask for more information
“I was able to put the lessons into practice straight away and our electronic newsletter open rates have already increased!”
Jane Phillips
“Dan’s thoughtful, practical advice helped me to refine my website and improve my SEO. It was easy to implement and made a big difference to the bottom line.”
Matthew Young
Director, Melbourne Meditation Centre
“Dan took the time to understand us and how we work. His advice was spot on, practical and easy to apply.”
Justin Marmot
Ganton
“Great presentation, catering to a range of levels. Fantastic examples with context and relevant advice. Your level of research of our business and understanding of our audience made for a worthwhile session for all. Thank you!”
Rachel Drady
GMHBA
“Top job – I was engaged the entire time! Definitely taken away some great lessons I'll use in the future.”
Jesse Welsh
Nine Entertainment
“After trawling for the right editor to teach me the trade, from square one I knew I'd found the right person in Dan. He's an incredible teacher, with amusing anecdotes to boot. After just a few sessions, I was seeing English in an entirely new way and, with his help, I knew I was ready.”
Gavin A
“I highly recommend Dan for SEO. His knowledge and skills with the English language make copy easy to read and understand. His thoroughness is unquestioned.”
Amanda Lacey
McCabes
“Dan provided insightful and inspirational leadership in guiding AOA through the social media maze. Dan has a wonderful ability to communicate and connect and was instrumental in initiating AOA’s presence on social media. I would highly recommend Dan for his sharp intellect, concise expression and powerful strategic and tactical insights.”
Adrian Cosenza
CEO of AOA

Need more information about publishing and editing?

Let me know if you have any questions or would like a quote.

Contact me