Consulting

Communications and brand strategy

Develop brand messaging that reflects who you are and why you stand out from the rest.

Build a brand that connects and resonates with customers

I’m a former Sydney Morning Herald editor and journalist with decades of brand experience in creating everything from campaign taglines and slogans to advertising copy. I've worked with all sorts of organisations, spanning industries from education to finance.

My specialty lies in being able to develop a clear, compelling message that succinctly reflects what you need to say ... and what people need to hear from you.

I’ll take the time to understand what you need to achieve, whether it’s:

  • driving brand awareness
  • increasing sales
  • motivating your employees
  • building your media profile.

Authenticity and consistency are crucial for branding. I can ensure your communications are recognisable, unique and reflect who you are by identifying and working on your:

  • writing style (and if you don’t have a style guide, I can create one for you)
  • tone of voice
  • brand identity and values
  • key messages.

Tactical communications (how you implement your strategy)

I can also help work out the best way to deliver your content – whether it’s through your website, email marketing, social media or print – to make sure it’s engaging, consistent and in line with your branding.

This might involve working out

  • what kind of content mix you need
  • what your audience wants
  • how to develop your content
  • creating a content calendar
  • knowing how and where to publish your content
  • measuring your content’s success.
Find out how I can help you
"Dan was a wealth of knowledge and has done a fantastic job of shaking up our team's approach. I feel confident that we will put these learnings into practice."
Phoebe Angelatos
ACT Emergency Services Agency
"I was able to put the lessons into practice straight away and our electronic newsletter open rates have already increased!"
Jane Phillips
"Dan's writing and communication sessions were inspiring. His hands-on training has helped to improve how our team writes and has increased our confidence when editing. I highly recommend this professional development resource."
Sue Gifford
Marketing team – Carey Baptist College
"Dan's thoughtful, practical advice helped me to refine my website and improve my SEO. It was easy to implement and made a big difference to the bottom line."
Matthew Young
Director, Melbourne Meditation Centre
"Dan has improved both our website copy and the SEO of our course browser considerably."
Peter Coppola
ACU
"Dan took the time to understand us and how we work. His advice was spot on, practical and easy to apply."
Justin Marmot
Ganton
"Dan helped us create a tone of voice guide that was practical and easy to follow."
Natasha Parker
IOOF
"Dan has done a great job helping us understand the tone of voice we are trying to achieve as an organisation by using our own content and giving more options."
Ayrlan
Sydney Opera House
"Dan’s content toolkit helped us simplify our writing style and tailor our information for digital delivery."
Elissa Van Oosterhout
NSW Department of Primary Industries
Great presentation, catering to a range of levels. Fantastic examples with context and relevant advice. Your level of research of our business and understanding of our audience made for a worthwhile session for all. Thank you!
Rachel Drady
GMHBA
"Highly recommended. Thorough, well-presented and essential information."
Odette Waanders
CEO, Palliative Care Victoria
"After trawling for the right editor to teach me the trade, from square one I knew I'd found the right person in Dan. He's an incredible teacher, with amusing anecdotes to boot. After just a few sessions, I was seeing English in an entirely new way and, with his help, I knew I was ready."
Gavin A
"I highly recommend Dan for SEO. His knowledge and skills with the English language make copy easy to read and understand. His thoroughness is unquestioned."
Amanda Lacey
McCabes
"Dan provided insightful and inspirational leadership in guiding AOA through the social media maze. Dan has a wonderful ability to communicate and connect and was instrumental in initiating AOA's presence on social media. I would highly recommend Dan for his sharp intellect, concise expression and powerful strategic and tactical insights."
Adrian Cosenza
CEO of AOA

Want to know more about communications and brand strategy?

Let me know if you have any questions or would like a quote.

Contact me