Good writing has always been succinct, yet we’re increasingly seeing emails and articles that are twice the length they ought to be. Why?

We’ve all heard em dashes are a sign of AI writing. Now, we’re hearing the same about key rhetorical techniques.

There’s now a word for the kind of AI writing that at first glance looks good, but when you read it properly – when you truly try to understand what it’s saying, and how it can help you – you realise it doesn’t help at all.

I don’t know what I hate more: using AI to write, or people saying not to use em dashes because they appear in AI written copy.

Have you got the word “passionate” in your LinkedIn profile? The odds are you do – almost everyone does.

There are two reasons why using AI to write anything is a bad idea: writing needs to be new and unique – for your audience, your brand and SEO communication is a human activity.