If you find yourself swearing while figuring out when and where to use an apostrophe, you’re not alone.

If you need to say something in just a few words – which is what happens when you coin a company name, slogan or domain name – it’s a mistake to try and cram as much literal meaning as possible into the message.

You’ll never read poetry, watch Shakespeare or listen to a Katy Perry song in quite the same way again after reading Mark Forsyth’s The Elements of Eloquence.

There are so many wondrous words in the English language.