Have you got the word “passionate” in your LinkedIn profile? The odds are you do – almost everyone does.

There are two reasons why using AI to write anything is a bad idea: writing needs to be new and unique – for your audience, your brand and SEO communication is a human activity.

As a contradictory person, I used to be both annoyed and pleased as an editor when writers would send me copy that was far longer than I’d commissioned.

It might sound like the name of a strange sex cult, but the inverted pyramid is the most common way you can structure a story.