Using clichés will suck the life out of your writing
Have you got the word “passionate” in your LinkedIn profile? The odds are you do – almost everyone does.
AI
journalism
PR and marketing
writing
Why you should never, ever use AI to write your content. Ever.
There are two reasons why using AI to write anything is a bad idea: writing needs to be new and unique – for your audience, your brand and SEO communication is a human activity.
editing
journalism
writing
How to cut copy (and why it should bring you joy)
As a contradictory person, I used to be both annoyed and pleased as an editor when writers would send me copy that was far longer than I’d commissioned.
journalism
writing
writing for the web
PR and marketing
How to write news stories in the inverted pyramid style
It might sound like the name of a strange sex cult, but the inverted pyramid is the most common way you can structure a story.