There are times when I think that maybe, just maybe, the world is completely unhinged. I think like this when a driver does a U-turn in front of me on an eight-lane highway.
grammar
marketing
PR and marketing
editing
writing
Why you should avoid superlatives and hyperbole in your writing
We all use superlatives, even if we don't know the term. A superlative is a fancy way of saying something is the absolute best it can be – typical examples are: most best top fastest ultimate premier most trusted.
journalism
writing
writing for the web
PR and marketing
How to write news stories in the inverted pyramid style
It might sound like the name of a strange sex cult, but the inverted pyramid is the most common way you can structure a story.
content marketing
writing
books
PR and marketing
The perils of content marketing
“That’s not writing, that’s typing.” Truman Capote famously dismissed Jack Kerouac’s writing by saying this, and I’m inclined to agree.