We all use superlatives, even if we don't know the term. A superlative is a fancy way of saying something is the absolute best it can be – typical examples are: most best top fastest ultimate premier most trusted.

It might sound like the name of a strange sex cult, but the inverted pyramid is the most common way you can structure a story.

“That’s not writing, that’s typing.” Truman Capote famously dismissed Jack Kerouac’s writing by saying this, and I’m inclined to agree.