Good writing has always been succinct, yet we’re increasingly seeing emails and articles that are twice the length they ought to be. Why?

We’ve all heard em dashes are a sign of AI writing. Now, we’re hearing the same about key rhetorical techniques.

There’s now a word for the kind of AI writing that at first glance looks good, but when you read it properly – when you truly try to understand what it’s saying, and how it can help you – you realise it doesn’t help at all.

Writing in the active voice will make your copy sharper and easier to read. Yet although many people have heard about it, there’s a lot of confusion about what it means.

Just because everyone else uses a word, it doesn’t mean you have to. When we’re children, we learn useful, concrete words such as ice-cream, house and cat.

Less is often more – especially when it comes to writing.

Oh, commas. They should be easy to use – after all, their purpose is to reflect how we speak – and yet everywhere I look they’re being horribly abused.

Have you got the word “passionate” in your LinkedIn profile? The odds are you do – almost everyone does.