Do you know the difference between exalt and exult? Or fewer and less?

We all use superlatives, even if we don't know the term. A superlative is a fancy way of saying something is the absolute best it can be – typical examples are: most best top fastest ultimate premier most trusted.

Using positive language is a great way to make sentences short and snappy. At the risk of sounding like a Grinch, this isn’t about being happy and upbeat.

Everyone can have a bad day when it comes to proofreading. Even the most experienced editors can (and do) read and re-read the same bit of copy only to miss a glaring typo that even a primary school kid can spot.

Short sentences are easy to read. They grab our attention, increase the reading pace, and make it more likely that we’ll move from one sentence to the next.