Word to the Wise – a guide to avoiding word mix-ups
Do you know the difference between exalt and exult? Or fewer and less?
grammar
marketing
PR and marketing
editing
writing
Why you should avoid superlatives and hyperbole in your writing
We all use superlatives, even if we don't know the term. A superlative is a fancy way of saying something is the absolute best it can be – typical examples are: most best top fastest ultimate premier most trusted.
editing
writing
How to make your writing positive (which is not the same as making it happy or upbeat)
Using positive language is a great way to make sentences short and snappy. At the risk of sounding like a Grinch, this isn’t about being happy and upbeat.
editing
writing
proofreading
Proofreading tips for those who agonise over their mistakes
Everyone can have a bad day when it comes to proofreading. Even the most experienced editors can (and do) read and re-read the same bit of copy only to miss a glaring typo that even a primary school kid can spot.
writing
business writing
editing
The beauty of short sentences (and how to use them)
Short sentences are easy to read. They grab our attention, increase the reading pace, and make it more likely that we’ll move from one sentence to the next.