The beauty of short sentences (and how to use them)
Short sentences are easy to read. They grab our attention, increase the reading pace, and make it more likely that we’ll move from one sentence to the next.
book reviews
writing
In a Word – book review
There are so many wondrous words in the English language.
headlines
writing
Why long headlines work well online (and print headlines often don't)
When Vincent Musetto (who wrote the infamous headline Headless body in topless bar for the New York Post) died, Media Watch ran a segment on why headlines are changing online and asked for my opinion.