It might sound like the name of a strange sex cult, but the inverted pyramid is the most common way you can structure a story.

Using positive language is a great way to make sentences short and snappy. At the risk of sounding like a Grinch, this isn’t about being happy and upbeat.

Everyone can have a bad day when it comes to proofreading. Even the most experienced editors can (and do) read and re-read the same bit of copy only to miss a glaring typo that even a primary school kid can spot.

If you find yourself swearing while figuring out when and where to use an apostrophe, you’re not alone.

You don’t expect to find great advice for writing online headlines from a book over 50 years old – and yet that’s exactly what I found while rereading Confessions of an Advertising Man by David Ogilvy.

My last blog post explained how to write in the active voice – but what’s far less well known is the middle voice, not to mention the effective voice.

“That’s not writing, that’s typing.” Truman Capote famously dismissed Jack Kerouac’s writing by saying this, and I’m inclined to agree.

Short sentences are easy to read. They grab our attention, increase the reading pace, and make it more likely that we’ll move from one sentence to the next.