Writing for the web course – staff training and public workshops


Learn how to write clear and compelling online content

People are ruthless online – if you don’t grab their attention within three seconds, they’re gone.

Taught by a former Sydney Morning Herald editor, this writing for the web course covers:

  • why people read differently online
  • writing short and snappy sentences
  • creating persuasive headlines, intros and body copy
  • using links, bullet points and subheads properly
  • structuring copy to improve readability
  • search engine optimisation (SEO) writing tips
  • writing in plain English to make complex information easier to read
  • Web Content Accessibility Guidelines (WCAG 2.0).

Staff training customised for you

This writing for the web course can be taught at your office anywhere in Australia or New Zealand.

It can also be customised to cover the topics relevant to you, such as:

  • writing for intranets
  • email marketing and newsletters
  • writing online ads
  • social media
  • blogs and content marketing.

This is a fun and practical course filled with plenty of writing exercises.

Handbooks and certificates will be given to each participant.

Ask for more information

Public writing for the web workshops

I also run writing for the web workshops around Australia that are open to the public.

Register your interest and I’ll let you know when the next public course in your area will be.

One-on-one web writing training

Personalised one-on-one sessions are also available. These allow me to focus on the specific online writing skills you want to build – whether it’s writing for SEO or improving your email newsletters.

Contact me to find out more.