Writing for the web course – staff training and public workshops

Learn how to write clear and compelling online content

Taught by a former Sydney Morning Herald editor, this writing for the web course covers:

  • why people read differently online
  • how to write short and snappy sentences
  • creating persuasive headlines, intros and body copy
  • using links, bullet points and subheads properly
  • how to structure different kinds of text
  • search engine optimisation (SEO) writing tips
  • writing for email marketing and newsletters
  • social media writing tips
  • how to avoid common grammatical and punctuation mistakes
  • writing in plain English to make complex information easier to read
  • Web Content Accessibility Guidelines (WCAG).

Staff training that comes to you

My writing for the web courses can be taught at your office anywhere in Australia or New Zealand.

They can run for half a day, a full day or two days and be customised to cover the topics relevant to you, whether it’s writing for intranets or your organisation’s blog.

These short courses are fun and practical, with plenty of exercises threaded throughout so participants can immediately practise what they’ve learnt.

Handbooks and certificates are provided.

Ask for more information

Public writing for the web workshops

The next short courses open to the public will be in:

Both run from 9.30am-4.30pm and cost $420 per person (incl GST).

Only nine places are available in each class to ensure everyone receives enough attention.

Plenty of writing exercises are included so you can immediately practise what you’ve learnt.

Handbooks and certificates are provided.

Register now – Sydney workshop Register now – Melbourne workshop

If you can’t make it to these workshops, then register your interest and I’ll let you know when the next workshop in your area will be.

One-on-one writing for the web training

Personalised one-on-one sessions are also available. These allow me to focus on the specific online writing skills you want to build – whether it’s writing for SEO or improving your email newsletters.

Contact me to find out more.