Writing for the web course – public workshops and staff training

Learn how to write clear and compelling online content

People are ruthless online – if you don’t grab their attention within 10 seconds, they’re gone.

Taught by a former Sydney Morning Herald editor, this writing for the web course covers:

  • why people read differently online
  • how to write short and snappy sentences
  • creating persuasive headlines, intros and body copy
  • using links, bullet points and subheads properly
  • how to structure different kinds of text
  • search engine optimisation (SEO) writing tips
  • writing for email marketing and newsletters
  • social media writing tips
  • how to avoid common grammatical and punctuation mistakes
  • writing in plain English to make complex information easier to read
  • Web Content Accessibility Guidelines (WCAG).

Staff writing for the web training customised for you

My writing for the web courses can be taught at your office anywhere in Australia or New Zealand.

They can run for half a day, a full day or two days and be customised to cover the topics relevant to you, whether it’s writing for intranets or your organisation’s blog.

These short courses are fun and practical, with plenty of exercises threaded throughout so participants can immediately practise what they’ve learnt.

Handbooks and certificates are provided.

Ask for more information

Public writing for the web workshops

I also run writing for the web workshops around Australia that are open to the public.

Register your interest and I’ll let you know when the next workshop in your area will be.

One-on-one writing for the web training

Personalised one-on-one sessions are also available. These allow me to focus on the specific online writing skills you want to build – whether it’s writing for SEO or improving your email newsletters.

Contact me to find out more.